I just got my first taste of real market research this past week. I attended a whole series of Focus Group sessions, peering from behind a two-way mirror, recording what our prospective clients where saying. I found myself trying to build a mental picture about what their motivations, needs and goals were with an aim to incorporate this into the new web portal I’m working on.
In business we tend to lose perspective on who’s ‘needs’ we’re actually building our business models on. It’s easy to talk about “user needs” and “clients” when you substitute your own needs into the equation.
As the strategists race ahead with the Quantitative and Qualitative research I realized that there was a huge opportunity for me explore yet another avenue of the great world of User Centered Design.
